Engineering Managment Coursework Example | Topics and Well Written Essays - 1500 words

Engineering Managment - Coursework ExampleThe order was founded by John Cadbury in the year 1824. It is presently headquartered at Uxbridge, London, united Kingdom and operates in more than 50 countries of the world (Prinz, 2012). Since the time of its inception, the company has been growing at a rapid pace and the reason behind its move success is its clear strategies, plans, goals and physical objects. The company has been operating in the market for almost 200 years. Despite economic crises that have affected the world from time to time, the company is still standing strong in the market. Moreover, the company has always also remained focused on its mission, objectives and strategies. However, the company has faced some kind of issues in the figure of PR crisis and financial crisis. To deal with this, it is highly recommended that the company should reduce its operating cost and appoint a dedicated public relations officer to handle any public relations issue. Question 1 1.1 Cadburys current mission, objectives, and strategies Mission The core purpose of the company is to work together and create a brand which people love. The core mission of the company is to reach the world and become a leading company in the confectionary industry. Cadbury wants to be a break open of peoples lives through their products. In addition, the companys mission is to eradicate poverty in the areas of its operation and create a work environment which promotes work blackmail diversity. Objectives The objectives of a company generally depend upon the business line situations. Similarly, the business objectives of Cadbury have changed over the years according to the market situations. Cadbury has always relied on short experimental condition goals, rather than the long term objectives. However, their short term goals have changed on an average of 10 years. The objectives of the company are as follows - To open a Cadbury disclose and increase its profitability. To use new technology to increase the production. The company has been able to fulfil most of its objectives till now and the current objective of the company is to handle the level it has already reached. To provide high return to the shareholders. To achieve revenue and sales growth. Strategies The strategy of the company to achieve its goals is very much straight forward. The business strategy of the company is to tap new markets for its products and increase its profitability. Nevertheless, since most of the products of the company are sold all over the world, it has formulated a two-pronged growth strategy, which is strung-out upon the cash flow of the company. In addition, the company is also looking forward to new channels of product distribution in order to increase sales. Since, 70 % of the total sales of the company come from impulse purchase that is why the company is also targeting restaurants, pubs and petrol stations to sell their products. Apart from the mission statements, st rategies and objective the organizational culture of